FirstBank
Plc has been announced as winner of the “Bank of the Year in Nigeria
2012” Award by The Banker Magazine, a publication of the Financial Times
of London.
FirstBank’s Head of Marketing & Corporate Communications, Folake
Ani-Mumuney, received the award plaque from Paul Wallace, Africa Editor
of The Banker and Michael Buerk, a former CNN correspondent and award
host.
The award ceremony, now in its 13th edition, celebrates the success
and major achievements of the world’s leading financial institutions. It
was attended by leading players in business and finance circles.
The keenly contested award is regarded as the industry’s standard for
banking excellence and nominees were judged by their ability to deliver
shareholder returns and gain strategic advantage in terms of market
visibility and positioning.
According to the award committee, FirstBank led the sector largely
due to its sustained topflight performance over the years across several
indices.
“Its balance sheet, which at the end of September this year stood
just shy of $20 billion, grew 23 per cent in 2011. Its net profits rose a
particularly impressive 95 per cent to N66 billion ($410 million). This
year looks even better, based on interim results,” the committee said.
The committee also noted that FirstBank had begun to focus more on
costs and efficiency in the past two years. “Plenty of emphasis has been
placed on cross-selling to generate non-interest revenues, which grew
36 per cent in 2011 to N75 billion. During the same year, it halved its
average cost of funds from 3.2 per cent to 1.6 per cent by attracting
more low-cost deposits,” it added.
The Banker acknowledged that while FirstBank had continued to build
its already large network of branches, its recent focus had been on
mini-branches, which are cheaper than full-service ones.
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