May Nzeribe, Advertising guru, dies of prostate cancer

Former Chairman of the Advertising Practitioners of Nigeria, APCON, Dr May Nzeribe, has died of Prostate Cancer. He died on Sunday in India while receiving treatment for the protracted disorder.
Nzeribe was at the forefront of championing the cause of cancer care and management in Nigeria and was instrumental towards garnering support for the setting up of the Port Harcourt Cancer Care Centre.
A veteran of the Biafran war, he devoted his life time to assisting internalising practice standards. His advertising firm, Sunrise D’Arcy, instituted the advertising profession in Nigeria.
At various times, he served the advertising industry in Nigeria and globally contributing to promoting an enabling environment for adequate consumer protection.
He served on the International Advertising Association (IAA), World Board of Directors, as well as a member of IAA’s Professional Development Group. He was President of IAA Nigeria Chapter, three terms President of the Association of Advertising Practioners of Nigeria – AAPN (now Association of Advertising Agencies of Nigeria – AAPN).
He was formerly chairman of Nigeria’s Advertising Standards Panel (ASP) and APCON respectively. Dr May Nzeribe is the only Black African recipient of the IAA’s Medal of Merit (London, 2000).